Allergan Aesthetics is offering consumers an opportunity to be featured in upcoming campaigns for their biggest brands, including Botox Cosmetic, the Juvéderm Collection of Fillers, and Allē, the Allergan Aesthetics loyalty rewards program. Consumers — including existing patients and those who are considering aesthetic treatment — can apply for a chance to be included in future brand campaigns. The first Allergan Aesthetics open casting call for Botox Cosmetic elicited approximately 20,000 submissions resulting in a powerful campaign focused on a diverse set of patients sharing heartfelt, authentic stories for why they pursued treatment. "Following the success of our Botox Cosmetic 'See Yourself' campaign, we are continuing our commitment to showcasing natural-looking results that real patients and their providers are able to achieve with our brands," says Jasson Gilmore, senior vice president, U.S. Aesthetics. "There is nothing more powerful than seeing someone you can relate to sharing their aesthetic journey. With this casting call, we are elevating more authentic patient voices while driving increased diversity across the entire the industry, with the goal of making this the standard for aesthetics."
Allergan Aesthetics is partnering with Cosmetic Executive Women (CEW), Black Beauty Roster, Latinas in Beauty, and The Black Beauty Club to promote the open casting to their members, giving real patients a platform to share their personal experiences.
Content from these campaigns will include personal testimonials, before and after treatment videos and imagery, behind-the-scenes footage, self-filmed treatment diaries, and a before and after series for YouTube and other social media platforms.
Allergan Aesthetics open casting call will run through June 4, 2024, closing at 11:59 p.m. EDT. Anyone interested can apply by submitting their application at www.alle.com/castingcall. The final cast for each brand will be announced later this year.